Positioning — Showcase — Stacy Garfinkel

Stacy Garfinkel

Posts in Positioning

PIVOTING FROM IN PERSON TO VIRTUAL

A lot of my work in 2020 was helping clients navigate pivots from in person to online teaching and events.

Messaging, Positioning, Writing + EditingStacy GarfinkelJuly 28, 2020

IN PERSON AND LIVE VIRTUAL PERSONAL TRAINING

The debut of Fit with Rosa.

Branding, Concepting, Copywriting, Messaging, Positioning, Website ContentStacy GarfinkelMay 5, 2020

A BRAND UPDATE. SEVEN MONTHS LATER.

A year-end look back at the transformation of Cook with Chef Traci.

Branding, Copywriting, Messaging, Positioning, Website ContentStacy GarfinkelDecember 4, 2019

Here are three pages from a Media or Service Kit for which I wrote the copy and set the creative direction. This project was for a talented travel consultant who needed a stand-out conversation starter with new clients. Christy Fritz was

MEDIA KIT

Three pages from a Media or Service Kit for which I wrote the copy and set the creative direction. Christy Fritz was the graphic designer on the project.

Branding, Messaging, Positioning, CopywritingStacy GarfinkelNovember 15, 2019

As instagram likes and comments confirmed, it was bliss.  The picture below shows my longtime client Carolyn, a seasoned mind-body-fitness specialist, teaching a Change Your Age® specialty week at Rancho La Puerta, the world-

NAILING A TED TALK-STYLE MOMENT AT A DESTINATION SPA

As instagram likes and comments confirmed, it was bliss.

Branding, Messaging, Project Strategy, Public Speaking, PositioningStacy GarfinkelMay 15, 2019

Website Mission: Introduce the new Conservatory and garden to the public as inviting and vibrant. Promote upcoming events, create a stunning digital presence, and document the Friends' decade of advocacy and programming.

SUNNYSIDE CONSERVATORY WEBSITE

Website Mission: Introduce the new Conservatory and garden to the public as inviting and vibrant.

Branding, Civic Ventures, Messaging, Project Strategy, Writing + Editing, PositioningStacy GarfinkelJune 1, 2018

Meet Irina, founder of I Read Labels For You.

A VISION FOR A CLEAN PLANET, ONE TOXIN-FREE CHOICE AT A TIME.

Meet Irina, founder of I Read Labels For You.

Branding, Messaging, PositioningStacy GarfinkelMay 3, 2016

Growing an Integrative Medicine + Sound Healing Network

GROWING AN INTEGRATIVE MEDICINE + SOUND HEALING NETWORK

How to distill a physician's extensive training in way that welcomes others, and creates new audiences and opportunities for collaboration.

Messaging, PositioningStacy GarfinkelMay 1, 2015

In the online communications realm, there's nothing quite like that feeling of finally having the ABOUT page you’ve always wanted. The one you know was meant for you—and that creates meaningful change in your business. This change can m

AN ABOUT PAGE THAT GETS YOU WHERE YOU WANT TO GO

In the online communications realm, there's nothing quite like that feeling of finally having the ABOUT page you’ve always wanted.

Messaging, Positioning, Writing + EditingStacy GarfinkelNovember 11, 2014