Showcase — Stacy Garfinkel

Posts in Branding

CREATING A SPECIALTY PRACTICE

Level Up Well PT is open for business.

Brand Building, Branding, Concepting, Messaging, Website ContentStacy GarfinkelAugust 30, 2021

LAUNCHING A MISSION DRIVEN PROJECT

Two enterprising chefs saw a need for healthy family meals to address rising food insecurity.

Branding, Concepting, MessagingStacy GarfinkelSeptember 25, 2020

IN PERSON AND LIVE VIRTUAL PERSONAL TRAINING

The debut of Fit with Rosa.

Branding, Concepting, Copywriting, Messaging, Positioning, Website ContentStacy GarfinkelMay 5, 2020

A graffiti-tagged shell reborn as a vibrant event space and award-winning jewel. A tale.

Setting: San Francisco Timeline: a decade of advocacy and inventive can-do spirit, with flashbacks to

AN EVENT SPACE REBORN

A graffiti-tagged shell reborn as a vibrant event space and award-winning jewel. A tale.

Branding, Civic Ventures, Project StrategyStacy GarfinkelDecember 9, 2019

A few images from a just launched project for Backlit , a team-building experience using the medium and magic of shadow theater. When you are entering a new market—especially with a novel or unfamiliar offer—a clear creative vision is

CREATIVE CONCEPTING AND DIRECTION

A few images from a just launched project for Backlit, a team-building experience using the medium and magic of shadow theater.

Concepting, Copywriting, Messaging, Branding, Website ContentStacy GarfinkelDecember 5, 2019

A BRAND UPDATE. SEVEN MONTHS LATER.

A year-end look back at the transformation of Cook with Chef Traci.

Branding, Copywriting, Messaging, Positioning, Website ContentStacy GarfinkelDecember 4, 2019

Here are three pages from a Media or Service Kit for which I wrote the copy and set the creative direction. This project was for a talented travel consultant who needed a stand-out conversation starter with new clients. Christy Fritz was

MEDIA KIT

Three pages from a Media or Service Kit for which I wrote the copy and set the creative direction. Christy Fritz was the graphic designer on the project.

Branding, Messaging, Positioning, CopywritingStacy GarfinkelNovember 15, 2019

As instagram likes and comments confirmed, it was bliss.  The picture below shows my longtime client Carolyn, a seasoned mind-body-fitness specialist, teaching a Change Your Age® specialty week at Rancho La Puerta, the world-

NAILING A TED TALK-STYLE MOMENT AT A DESTINATION SPA

As instagram likes and comments confirmed, it was bliss.

Branding, Messaging, Project Strategy, Public Speaking, PositioningStacy GarfinkelMay 15, 2019

Website Mission: Introduce the new Conservatory and garden to the public as inviting and vibrant. Promote upcoming events, create a stunning digital presence, and document the Friends' decade of advocacy and programming.

SUNNYSIDE CONSERVATORY WEBSITE

Website Mission: Introduce the new Conservatory and garden to the public as inviting and vibrant.

Branding, Civic Ventures, Messaging, Project Strategy, Writing + Editing, PositioningStacy GarfinkelJune 1, 2018

HOW TO GET ON TOUR

The Vocal Department at the Ruth Asawa San Francisco School of the Arts needed funds, and they needed them fast.

Branding, Messaging, Project Strategy, Writing + EditingStacy GarfinkelMarch 13, 2018

Meet Irina, founder of I Read Labels For You.

A VISION FOR A CLEAN PLANET, ONE TOXIN-FREE CHOICE AT A TIME.

Meet Irina, founder of I Read Labels For You.

Branding, Messaging, PositioningStacy GarfinkelMay 3, 2016

Chairing the Friends:  A landmark transformed.

CHAIRING THE FRIENDS

I led an advocacy group that achieved the award-winning restoration of a historic 100+ year-old San Francisco conservatory and garden ($4.2 million budget).

Branding, Civic Ventures, Project Strategy, Website Content, Writing + EditingStacy GarfinkelDecember 13, 2014

WORKSHOP PROPOSAL FOR A DESTINATION SPA

I created all the application materials: proposal, bio, and cover letter. She got the gig.

Branding, Writing + EditingStacy GarfinkelSeptember 6, 2014